SEIDEN_Sample Cover.png

Outcomes Over output: Why customer behavior is the key metric for business Success, BY Josh Seiden

A project has to have a goal, otherwise, how do you know you’re done?

In the old days of engineering, setting project goals wasn’t that hard. But when you’re making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on?

Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Setting goals as outcomes sounds simple, but it can be hard to do in practice.  This book is a practical guide to using outcomes to guide the work of your team.

Josh Seiden is the co-author of Lean UX and Sense & Respond. He is a practitioner, teacher, and writer who works with teams to increase agility and collaboration, and to create great products that people love. His work makes the complex simple, and helps teams navigate through uncertainty.

Josh_Seiden_headshot_1, 800x800.png