Sense & Respond

Following the success of their book Lean UX, Jeff Gothelf and Josh Seiden heard the same feedback over and over. "Lean UX is great," readers told them. "Now please write a book for our leaders."

Sense & Respond is that book. Published by Harvard Business Review Press, Sense & Respond is available on Amazon and wherever fine books are sold.

ABout Sense & Respond

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. Read more...

Praise for Sense & Respond

Eric Ries, author, The Lean Startup & The Startup Way
“The authors’ ideas—from the continuous two-way conversation we should be having with customers to the concept of ‘learning forward’ in order to forge ahead despite uncertainty—provide a crucial framework for the modern world of business. With fascinating case studies and practical advice, Sense and Respond shows how to take the structures and methods of software companies and apply them to organizations of all kinds and sizes.”