Have an idea for a book? We'd love to hear from you.


Are you someone with an idea for a book? Tell us about it! Our goal is to unlock your great idea, and turn it into the book you've been meaning to write forever.

Sense & Respond Press is dedicated to helping experts (who don't necessarily think of themselves as authors) write their first book. We offer tremendous editorial support, and a community of fellow authors to support your journey.

We believe that the world gets better when people listen to new and diverse points of view, so we encourage proposals from women, people of color, and other members of under-represented communities.

Ready? Submit a proposal here, or read more below...

Proposal Guidelines

We’re glad you’re considering submitting a book proposal. Here are some things to keep in mind as you work out your pitch:

  1. Our books are SHORT. We aim for 10,000 words, which works out to about one chapter of a normal business book. (In Google Docs, this is about 19 manuscript pages.)  

  2. We’ll ask you to include in your proposal the following:

    1. Some contact info for you

    2. A provisional title for the book

    3. A short description (think: back cover copy)

    4. A target reader/job to be done

    5. An outline

    6. Why your book is different

    7. About you

  3. The most important factor in your proposal will be how well you identify your reader and his or her job to be done. Our readers are leaders in the field of product management, digital transformation, and product management. Our books help them get better at specific things they need to do in their work. So, while we like idea-driven books, we don’t publish them. Instead, we publish books that help people understand how to do things. What is your reader trying to do? For some examples of how this works in our titles:

    1. Lean vs. Agile vs. Design Thinking. Readers of this book work in organizations that have implemented more than one of these methods, and are trying to figure out how to integrate them and resolve conflicts.

    2. Making Progress: Readers of this book manage a portfolio of innovation efforts. They need to understand how to make the leap from leading innovation projects to leading innovation portfolios. A secondary reader might be hiring an innovation leader, and looking for a job description.

    3. Goals for Agile Teams: Readers of this book have read about OKRs, but discovered that they’re hard to implement in practice. This book will help them implement OKRs well.

  4. We’ll ask you for an outline for your book. You might be tempted to start with some background, like “what is agile” and “software is eating the world.” Skip that. Our readers know that. They believe it. They’re feeling the pain at work. They’ve read The Lean Startup. Cut to the chase.

  5. Differentiation--we’re looking for titles that will stand out.

    1. How will your experience or POV make this material unique? You have a unique POV that differentiates you. How will you bring your POV and experience to this book?

    2. How is this book different? Is there another book like it in the market? We are looking for books that fill an empty niche. If there’s already a book on the topic, how will yours be different, and better?

  6. Evidence that there’s demand for the book. Have you tested it? We like books that start as well-read Medium pieces, or well-received conference talks. Maybe this material comes from a blog post--or even a tweet. What was the reaction? Why do you think people want more?


Are these guidelines helpful? What else would you like to know? Have an idea that you want to talk through? Get in touch


Josh, Jeff, and Vicky