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Design For Business

Feb 26, 2019 12:00 PM in Eastern Time (US and Canada)

If you lead a company or business unit that makes software of any kind, then it's critical that you understand that design can have a profound impact on the chance that your company is going to be successful. We’ve seen massive returns on investing in design in several recent reports. And yet, many companies have Product Managers, Engineers and Business Analysts doing design rather than skilled designers, a massive opportunity loss.

Join veteran design leader Audrey Crane for this this webinar where she will address the biggest questions facing business leaders:
1. What is design for software?
2. How does design build value for an organization?
3. How do I build a design team?
4. What are the most common mistakes to avoid?
5. How should I work with designers?


Past Webinars

We record all of our classes and webinars, and post them here within a week of the live event. Scroll down to see the library, or subscribe to our YouTube channel to get notified whenever a new video is available.We  of our webinars and classes are recorded and available within a week of the event. 



In this 1hr webinar Elena Astilleros, veteran coach at Ticketmaster, shares with Jeff Gothelf and the audience how to get the most out of your agile ceremonies and meetings using her unique combination of tips, tricks and meeting facilitation techniques. Lots of practical takeaways in this webinar.

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Applying 3 Core Principles of Innovation to Improve Your Hiring Process

Managers and founders optimizing for innovation often think they can build exceptional teams with a conventional hiring process. Most of the time, that kills diversity, creates turnover and gives inconsistent results. Learn how to enhance your hiring process with three principles of innovation to help you hire teams built for the new economy.

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Hire Women: 3 Things You Can Do Right Now To Increase Diversity and Retention at Your Company

We're doing it wrong. Step number one in hiring and retaining women is not reaching out to every woman you know and trying to persuade her to work with you. Step number one is creating a fair and safe working environment for all of your current employees, so that a diverse pool of future candidates will find your workplace appealing. And, this is easier to do than you think. 

Debbie Madden is the author of Hire Women, forthcoming from Sense &Respond Press. Over the past 20 years, Debbie has founded five companies and served as CEO of two of them. In that time, she's honed a process that truly works. Learn how to improve hiring and retention of women on your team in any type of company using an iterative process that any team can implement.

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In this Master Class, Tim Herbig shared his tips on leadership in agile environments, where everybody operates on eye-level.

Lateral leadership describes the art of influencing peers without formal authority - A standard situation for product managers leading cross-functional teams. As agile mindsets expand beyond the technology departments of companies, managers needs to adapt his or her leadership style as well.

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FELIPE CASTRO: GOals for Agile Teams

Author Felipe Castro and host Jeff Gothelf discuss OKRs and Castro's forthcoming book, "Goals For Agile Teams" in this webinar from Sense & Respond Press


Sonja Kresojevic and Jonathan Bertfield: Making the Case for Change

Authors Sonja Kresojevic and Jonathan Bertfield discuss their upcoming book "The Case for Change" with host Jeff Gothelf in this new webinar from Sense & Respond Press.